Swell - Designing Ripple's first own conference

During my time at Ripple I worked on several events. Here is one example for an event we did during Sibos 2017 in Toronto.
With Swell we created a conference that was running parallel to Sibos 2017 in Toronto. The goal was to tap into the banker conference and attract potential partners to an event space where they could experience Ripple without the old fashioned conference vibes of Sibos.

“Gloves come off as Ripple preps Toronto conference during Sibos” – Finextra

Contribution

Art directing event space design
Visual elements
Interactive Sales demos
Print collateral

Entering the space

The event was held in an old brick building, but the interior was transformed into a futuristic space.

Entering the space

The event was held in an old brick building, but the interior was transformed into a futuristic space.

Visualizing global remittance flows

I designed an infographic to showcase the global remittance flows within the exhibit floor space.

Visualizing global remittance flows

I designed an infographic to showcase the global remittance flows within the exhibit floor space.

Highlights of the 3-day event

We created a platform featuring top-notch speakers such as Tim Berners-Lee, who captivated the audience, while the event was simultaneously live-streamed online.

Highlights of the 3-day event

We created a platform featuring top-notch speakers such as Tim Berners-Lee, who captivated the audience, while the event was simultaneously live-streamed online.

Exclusive spaces for private meetings

Dedicated meeting rooms gave our salespeople more space and a better ambiance to talk to potential customers than they would have had on the floor during Sibos.

Exclusive spaces for private meetings

Dedicated meeting rooms gave our salespeople more space and a better ambiance to talk to potential customers than they would have had on the floor during Sibos.

Talk, connect, and stay

To facilitate casual meetings, we designed a stylish lounge area. Drawing inspiration from the conference elements, we blended them with a speak-easy vibe, creating an ambiance that encouraged engaging conversations and relaxed interactions.

Talk, connect, and stay

Contact — fabian@fruehle.com

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