XRP Community Night

XRP required its own branding to differentiate itself from Ripple, the company. Initially, we sought the community's input for a new symbol, but ultimately, we opted to collaborate with an external agency to create a fresh symbol for XRP.
During Consensus 2018 in New York, Ripple hosted the XRP Community event, where the unveiling of the new XRP logo took place. Working alongside the marketing team and an external event company, we meticulously designed the space.
Our primary objective was to showcase the new XRP branding and ensure that attendees had an enjoyable experience.

Contribution

Art directing event space design
Visuals for the space
Animated visual assets for the digital announcement

Contribution

Art directing event space design
Visuals for the space
Animated visual assets for the digital announcement

Contribution

Art directing event space design
Visuals for the space
Animated visual assets for the digital announcement

Credits

Production Design by Treatment Studio, NYC
Logo Design by Eddie Lobanovskiy, Unfold

Transforming the space

The open warehouse space transformed into an immersive XRP brand experience.

Transforming the space

The open warehouse space transformed into an immersive XRP brand experience.

Elements from Japan

With a XRP big fan in Japan we added some elements like gaming arcades, a photo booth and the typical Noren curtains at the entrance of the space.

Elements from Japan

With a XRP big fan in Japan we added some elements like gaming arcades, a photo booth and the typical Noren curtains at the entrance of the space.

Elements from NYC

To infuse the space with an NYC street vibe, we incorporated wheat paste poster walls covered with images that hinted at XRP memes, its speed, and its seamless capability of cross-border payments

Elements from NYC

To infuse the space with an NYC street vibe, we incorporated wheat paste poster walls covered with images that hinted at XRP memes, its speed, and its seamless capability of cross-border payments

Social media assets

In parallel to the physical event held in NYC, we had a digital unveiling campaign including Japan and Korea, where XRP has a substantial fanbase.

Social media assets

In parallel to the physical event held in NYC, we had a digital unveiling campaign including Japan and Korea, where XRP has a substantial fanbase.

Contact — fabian@fruehle.com

Dribbble

Contact

Dribbble